The one that matters A garage sale in Texas
I found it in the 1980s on a table in somebody’s driveway in Texas, and I paid fifty dollars for it. The label inside says The Rose, and it came through Hondo, a Fort Worth company that put its name on instruments built for it elsewhere.
It went to New York with me and it was the guitar I played through my Bachelor of Music at NYU. Every practice room, every jury, four years of the hardest listening I have ever done, on a guitar that cost less than a set of strings and a case.
What my teacher offered for it
Around 2000 my classical teacher offered me fifteen hundred dollars for it. He had been sitting across a music stand from that guitar for years and he knew exactly what he was hearing.
I said no. Then I told him I had paid fifty dollars for it at a garage sale, which I enjoyed a great deal more than the offer.
Whoever priced itFifty dollars
Whoever hears itFifteen hundred
That exchange is the reason this page exists. An instrument gets valued twice, once by whoever priced it and once by whoever hears it, and those two numbers have almost nothing to do with each other.
Who built it
It is a Matsuoka, and the label says so in his own hand. The printing is a fine script inside a woven border with a rose in the corner, the Rose set at twice the size of anything else, and under it a form: Model, Luthier, Serial No. Model 3F and the serial are stamped in. Across the Luthier line, written large and freely, is the signature. R. Matsuoka, in the same hand that is printed on the M30’s label a few feet away in the same room.
In the corner beside the serial is Hondo’s own logo, so both facts are on the one piece of paper: the workshop that built it and the company that sold it.
Which is a fact nobody has written down
Hondo was International Music Corporation of Fort Worth, set up in 1969 with the Korean maker Samick. Its Japanese suppliers are recorded as Tokai and Matsumoku. No published source I can find puts Matsuoka among them, and no published source mentions a guitar called the Rose at all.
So the label in this guitar is better evidence than anything written about the subject, and it says something the record does not know: Ryoji Matsuoka signed instruments that went out under Hondo’s name in Texas. If you own one of these, that signature across the Luthier line is the thing to look for, and it is worth turning the guitar to the light for.
The rosette is painted with roses, which is where the name comes from, and I have looked at it across the top of that guitar for forty years without once thinking to read what was written underneath it.